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Do I need my tech team involved?

No, depending on which storefront type you choose. Set-up may only require a simple affiliate connection via your Anchor Portal to track sales and payments or a quick DNS setup for your subdomain, which typically takes someone on your tech team 30 minutes to execute. We handle everything else!

Is there a minimum commission we must pay creators?

No, although we do recommend offering 10-15% commissions to motivate creators to achieve strong results. Higher commissions often outperform standard affiliate rates. 100% of your affiliate commission goes directly to your creators.

Is there flexibility for different types of creators to utilize storefronts?

Yes, Anchor was developed so retailers have flexibility of usage for creators, influencers, store employees, co-op marketing, and retail media.  

Does your product offer multiple curations that are easily shareable across all platforms?

Yes, our storefronts can be shared across any and all platforms including all social platforms, Substack, Reddit, blogs, websites, emails, and QR codes.