Own and Scale Social Commerce

Unite creators, content, and commerce with the award winning technology and operational expertise that the world's leading brands and retailers rely on.

Shop Macy's Creator Storefronts
2025 CJ Excellence Awards Winner for Best Creator StrategyAnchor by Motom, recognized by creators as best white label creator storefront solution
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Macy's
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Anchor by Motom, Built for Growth and Adaptability in a Unified Commerce Strategy

Turn Creators Into a Fully Attributable Sales Channel

From fast-launch solutions to enterprise-grade, API-first integrations, seamless social commerce experiences designed to convert creator content into sales.

First-party data at every customer touchpoint, with complete visibility into creator performance, payouts, and program engagement.

End-to-end managed services that help brands launch fast and scale globally across creator, affiliate, and ambassador programs.

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Creator-Tested
and Approved

Intuitive, creator-friendly experiences that increase adoption while maintaining brand control and consistency.

Built-in performance visibility that supports accountability and ongoing optimization.

Portal tools enabling brands to build deeper creator relationships and manage engagement at scale.

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Connect Content, Data, and Transactions

Sales attribution data across creators, products,  and traffic sources.

Streamlined data views to quickly identify top performers to optimize your network.

Turns creator-driven activity into a measurable affiliate sales channel.

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Effortless Onboarding and Activation

Leverage your existing affiliate network for creator attribution and commission terms.

Provide us with your brand assets, and we do the rest, enabling brands to launch fast.

Rely on Motom’s Creator Growth Team for creator onboarding, training, and engagement.

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Recognized by top media outlets

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Redefining How Retailers Own Social Commerce

3x-10x

Creator conversion lifts

200%

CTR increase

20x

ROI

Proven to Generate Real Results

Macy's Social Commerce Case Study

By leveraging Anchor by Motom’s white-label creator commerce platform, Macy’s is expanding its creator community, driving year-over-year sales growth, and generating an increasing volume of social content and impressions.

2025 CJ Excellence Awards Winner for Best Creator Strategy
300+

Macy's Style Crew Creators

3,300

Social Posts

21M+

Social Impressions

57%

YoY Revenue Growth

Trusted by Creators, Loved by Their Audiences

"Anchor storefronts streamlined the process of collaborating with brands and of shopping for my followers, and definitely helped boost my sales and engagement."

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Brooke Woodside

Creator

"My Bloomingdale's storefront literally could not be any easier!! They're easy to create, browse, and most importantly SHOP!"

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Sarah Wolak

Creator

"Anchor storefronts are a great opportunity for both creators and brands. The ease of them encourages audiences to shop these storefronts and get more interested in brands!"

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Astra girll

Creator

"Huge kudos to you on this platform! I’m an affiliate for other retailers, and their platforms aren’t great. This one is AMAZING! The capabilities are impressive, and it’s so easy to use."

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Suzanne Loonie

Creator

American Eagle Live Your Life Community

AE Creator Shops

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Macy's Style Crew Shops

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How long does it take to launch an Anchor platform?

Your storefront can launch in 48 hours, and depending on your chosen storefront type, at maximum it can launch in 3 weeks or less.

I’m already on LTK or ShopMy, why do I need my own creator storefront platform?

Our POV is that you should take advantage of any opportunity to capture passive sales, while also having your own creator storefront capability so they can be an extension of your ecommerce. Anchor gives you a complete solution to regain control over your shopper experience, first-party data, and directly nurture long-term creator relationships at scale. You’ll see higher conversion rates and maintain ownership of sales, unlike third-party platforms who amass their own relationships with your customers and creators. Learn more here.

Can you integrate with my affiliate network for attribution and commissioning of creators?

Yes, we are integrated with and work closely with all major affiliate networks including Rakuten, CJ, Impact, Awin/Shareasale, Parternize, and others, and can work with you to explore integration with another affiliate network that you may be on.

Is there a tool to communicate with creators directly?

Yes, your Anchor Creator Portal streamlines communications with a messaging tool that enables you to send announcements to all or segments of your creators and chat directly with creators one-on-one.

What is the minimum contract commitment?

We offer 6- or 12-month contracts to ensure enough time for creator testing, optimization, and maximizing results from your storefront program.

How does Anchor win creator preference against other offerings?

We win because we asked creators what they want and gave it to them. Anchor’s suite of white label social commerce tools and brand/creator interfaces have been beta-tested by 3,000+ creators over a 2 year-period. With continued tracking and evaluation of creator adoption, usage, and retention, the Anchor end-to-end creator experience has been recognized by creators as the “easiest and most intuitive platform, better than any other out there."