Sephora Unveils My Sephora Storefront, Custom Affiliate Platform With Anchor by Motom

News of Sephora’s influencer and affiliate platform, My Sephora Storefront, has taken the social commerce industry by storm. First announced by Artemis Patrick, Sephora’s CEO, at Fast Company’s September event, the launch signals a bold move to redefine how retailer creator storefronts can drive performance in an environment Sephora fully controls. Publications including Forbes and Cosmetics Business were among the first to praise Sephora for competing head-on with popular affiliate platforms like ShopMy and LTK, not only to grow sales but to give creators more influence over the path to purchase.

Building an affiliate creator storefront ecosystem that empowers Sephora’s large network of influencers while engaging shoppers requires advanced infrastructure. That’s why Sephora partnered with Motom, to leverage Anchor, their award-winning creator storefront platform for data-driven influencer marketing powered by affiliate, and to tap into Motom’s in-house experts to onboard, nurture, and engage Sephora’s creator community. This combined approach ensures creators are set up for success and equipped to drive measurable performance from day one.

“Whether it’s the app, desktop or mobile, they can just go on, they create it and it’s shoppable, and it’s a very seamless experience, and it’s very, very authentic for both the creator and the consumer,” said Patrick.

How Sephora powers influencer storefronts through Anchor’s technology marks a turning point for the industry. Affiliate marketing solutions for multi-brand retailers are rapidly evolving to merge influencer marketing with retail media and co-op marketing. Creator conversion rates can increase 10x and average order value by 135% when the experience is easy, uncluttered, and backed by performance data. By reclaiming control of their data and shopper journey, brands and retailers can monetize influencer marketing, reduce customer acquisition costs, and unlock sustainable revenue growth.

“We partnered with Sephora to build a brand creator storefront and affiliate commerce platform that lives within Sephora’s ecosystem, including a dedicated Sephora Creator Portal to directly communicate with creators,” said Wendy Wildfeuer, Motom Co-Founder. “This gives both Sephora and the brands they carry new ways to drive sales via creator storefronts.”

Head to our Contact page to learn more about Anchor by Motom.