Motom Expands Anchor's Next-Gen White Label Social Commerce Suite for Brands

April 29, 2025 • 3 min read

(New York, NY) – Motom continues to revolutionize social commerce with Anchor, its cutting-edge, white label, end-to-end social commerce solution for brands. Social commerce is projected to become a $1 trillion global industry by 2028. Anchor’s latest product enhancements are tailored to help brands reduce dependency on third-party platforms and unlock new revenue by integrating social commerce directly into their digital ecosystems. These feature enhancements continue to deliver on Motom’s mission to empower brands and retailers to take direct control of their creator-driven commerce strategies with the most adaptable brand-exclusive creator-driven commerce solution, anchored in creator storefront, minimizing overreliance on third-party platforms and ensuring a more seamless, data-driven approach to social commerce.

“Since launching Motom in 2020, our goal has been to build a best-in-class creator storefront technology built for brands to own their direct-to-consumer social commerce journey,” said Wendy Wildfeuer, Co-Founder and Chief Growth Officer at Motom. “With Anchor’s enhanced tools, brands gain even more flexibility, while creators enjoy a more rewarding experience and scalable revenue channel that drives a 10x lift in conversion and a 135% increase in average order value. With social commerce poised to be the new front door for ecommerce, brands should no longer rely solely on third-party social platforms when a solution like Anchor offers an easy, turnkey, scalable, first-party solution for long-term sustainability and revenue growth.”

Anchor’s upgraded portal enables brands to offer creators an intuitive mobile-first interface, making it even easier to update their brand-exclusive storefront, share affiliate links, access personalized performance visibility and cash payouts that encourage accountability and optimization, plus a newly added direct brand messaging feature to streamline communication. With a team of social commerce experts and resources to complement the Anchor white label technology, brands can feel confident that they can now drive rapid creator adoption and sustainable engagement. 

"After years of beta-testing with thousands of creators, and aligning that input with the direct needs of brands and retailers, this next release gives brands an elevated solution that seamlessly integrates social commerce into their ecommerce ecosystem, and gives creators and ambassadors the tools to be a true and incentivized brand partner. " said Tim Trevathan, Co-Founder and Chief Operating Officer at Motom.

Anchor by Motom’s suite of tools for brands and creators includes: 

• Customized Brand-exclusive White-label Storefronts & Affiliate Links: Seamlessly integrate creator storefronts and direct product affiliate links into brand e-commerce ecosystems for exclusive social commerce customer journeys.
• Full-funnel Analytics: Gain deep visibility into creator performance and sales attribution at the most detailed level - by program, by campaign, by creator segment, and down to the individual creator, product, and traffic source level.
• Scalable Creator Recruitment & Onboarding: Identify, onboard, activate, and optimize a high-performing creator commerce network with automated workflows.
• Integrated Communication & Creator Management: Engage creators directly with real-time messaging, brand content tracking, and easy performance analysis.

The expanded suite of tools offered to creators include:

• Premium Storefronts & Product Management: Easily curate personalized aesthetics and  collections with organized shopping feeds to generate affiliate links and drive conversions with brand-approved product integrations.
• Performance Optimization & Visibility Tools: Track engagement, sales, and audience insights with full-funnel data transparency and performance visibility to enable optimization.
• Direct Brand Collaboration: Use built-in messaging to coordinate sales initiatives, promotional campaigns, and brand activations.
• Expert Access: Dedicated onboarding services and recommendations from experienced Creator Success team for hands-on and personalized support.

Anchor continues to provide brands and creators with the technology and support to build frictionless, first-party commerce strategies. For more information about Anchor by Motom and its expanded capabilities, visit company.motom.me.

‍About Anchor by Motom

Anchor by Motom empowers brands and retailers to transform creator and affiliate partnerships into sustainable direct-to-consumer revenue streams. As the leading white label creator storefront and attribution platform, Anchor offers all brands and retailers a fully integrated solution with customized exclusive creator storefronts, in-depth performance data, and scalable management and recruitment tools. Key features include affiliate network integration, first-party customer data capture, discount code enablement, and creator-managed services from onboarding to paid activations.