Set a New Standard for Your Creator Programs

Opportunities is Motom’s campaign management module for running paid and gifting creator campaigns inside a brand or retailer’s own creator program. Manage outreach, briefs, gifting, approvals and payments in one place.

New clients access Opportunities through the Q1 Opportunities Cohort, which offers 10 spots for a January launch with priority onboarding. The earliest commitments start in Wave 1 in January, and Wave 2 starts in mid-February.

Most brands and retailers run their creator programs only on platforms they rent, where the platform owns the data, sets the terms and keeps the customer. With Opportunities, you can be everywhere shoppers are while owning the layer underneath, so you decide who gets access, what creators earn and where you invest.

Yes, we are integrated with and work closely with all major affiliate networks including Rakuten, CJ, Impact, Awin/Shareasale, Parternize, and others, and can work with you to explore integration with another affiliate network that you may be on.

Use historical sales, content and program activity to decide who to invite and where to invest. You can also invite new candidates into your program and track their performance from content and clicks through to sales to see who’s ready for a paid campaign, gifting or a longer-term partnership.

Creator storefronts bring featured products and related picks together in one place, giving shoppers the full context behind a recommendation. Paid campaigns using this approach recorded an 86% higher conversion rate than prior paid campaign benchmarks.

Opportunities is built for both. Brands get a pipeline of campaign-ready creators who convert, with owned conversion and attribution through storefronts, collections, shoppable posts and links. Retailers can run campaigns across the brands they carry, turning brand co-op and retail media dollars into creator campaigns with attributable results.

Paid and organic sales are attributed separately, by creator, post, platform and product sold. Brands get complete visibility into performance from content to products sold and first-party data on every storefront visit and transaction.

Yes. Motom’s team can help plan your paid and gifting campaigns, select creators, manage outreach and deliverables, and use performance data to guide your next investment. This support builds on our work across creator recruitment, onboarding, engagement and program optimization.