Timeframe: Nine months| Motom Solution: Creator storefronts, managed creator growth services
The Challenge
The Motom client set out to scale its creator base fast without losing program quality or conversion performance. Rapid growth usually dilutes both: more creators, weaker onboarding, lower conversion.
The Approach
Motom’s Creator Growth team ran a crawl-walk-run, test-and-learn strategy across gifted, paid and ambassador relationships, inside the Motom client’s owned environment.
- Structured recruitment and onboarding: Creators were activated quickly to drive early storefront engagement.
- Incentives and content challenges: Programming kept creators engaged and the program moving as the roster grew.
- Creator-level performance data: Tracking identified top performers and shaped ongoing recruitment criteria.
- Owned infrastructure: All creator activity ran on the Motom client’s own site, with first-party data captured on each transaction.
The Results
Results at the nine-month mark:
| Metric |
Result |
| Creators in the program |
30 to 2,000+ |
| Active creator partners |
+1,150% |
| Conversion rate |
+111.1% |
- The program scaled across gifted, paid and ambassador relationships in nine months.
- The number of sales-driving creators grew alongside the total creator base.
Why It Worked
- Quality held as the program scaled: The 111.1% conversion rate increase reflects onboarding, training and storefront structure applied consistently as the program grew.
- Data that improved the program: First-party data across the growing creator base sharpened recruitment criteria and briefing quality over time.
Key Takeaway
Scale and performance can grow together when the infrastructure is built for both. Owned technology and integrated creator growth services took this Motom client from 30 to more than 2,000 creators while its conversion rate more than doubled.
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Based on Motom client program data.
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